品牌理念｜EATMI

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What is EATMI? Can you eat it?

We brought together local rice farmers, bakers, nutritionists, and food science experts. Over three years, we introduced advanced food technology to make rice a true substitute for wheat, solving gluten allergy issues.

Made with 100% locally sourced Penglai rice from Taiwan, EATMI offers a range of rice-based products, including Mi Cheesecake, MiToast, MiMuffin, and rice cookies.

Pure rice formulation, gluten-free, easy to digest, and less likely to cause bloating, delivering exceptional taste while redefining healthy eating in a new way.

Rice Flavor – EATMI Is Born

Over the past 40 years, dietary habits in Taiwan have changed significantly. Once known as a rice-eating kingdom, Taiwan has seen rice consumption decline by more than half compared to the past, and rice surplus has become a serious social issue.

To address the issue of rice surplus and promote responsible consumption and production toward sustainability, and to help people rediscover the beauty of rice, EATMI decided to act from the very source.

We partnered with farmers in the Kaohsiung–Pingtung region to cultivate Kaohsiung No. 147, a champion rice variety awarded in Japan. The harvested rice is carefully selected at the milling facility, then processed into rice flour through a stone-milling process. Finally, in EATMI’s cross-contamination-free factory, pastry chefs create exquisite rice cakes, while bakers develop a series of rice-based Toast and “MiMuffin” products.

This is how EATMI came to be.

A Mi Cheesecake dedicated to the people of Taiwan

Reducing gluten intake offers multiple health benefits. Nutritionists suggest moderating gluten consumption, as it may help reduce chronic inflammation, support gut health, and improve blood sugar control.

Using rice flour instead of wheat flour in desserts not only enhances moisture retention and texture, but also improves digestibility. It is suitable for those with gluten sensitivities and lacto-ovo vegetarians alike.

A Mi Cheesecake dedicated to the people of Taiwan—you’ll fall in love from the very first bite.

A land-friendly “new rice-based food culture”

EATMI connects the local agricultural industry chain and is committed to offering pure, light, and guilt-free rice-based flavors. We not only promote the sustainable development of rice food culture, but also enhance Taiwan’s rice self-sufficiency, creating a positive farm-to-table cycle.

At the same time, EATMI aligns with the core principles of the United Nations’ “2030 Sustainable Development Goals (SDGs)” by integrating daily eating habits into meaningful actions that support food sustainability, climate action, and local agriculture—making sustainability not just an ideal, but an accessible lifestyle choice for everyone.

By joining EATMI’s “new rice-based food culture,” you can enjoy fresh, direct-from-origin flavors while effectively reducing food miles through the use of local ingredients, lowering carbon emissions from transportation, and actively supporting environmentally friendly practices and local farmers.

EAT BETTER, LIVE BETTER. Starting today, join EATMI and make every bite of rice a concrete step toward a more sustainable lifestyle.